The CHOOCH Foundation, also known as The Justin Shilling Foundation, was established in 2023 to honor the life and legacy of Justin Shilling, and to create hope, healing, and mental wellness within communities across Michigan and beyond.
CHOOCH stands for Caring and Helping Others Often Creates Hope. It was also Justin’s childhood nickname. This ethos and memory continues to remind us of his warmth, openness and his connection to others. Today, CHOOCH represents both who Justin was and the values that guide the foundation forward.
As a 501(c)(3) nonprofit organization, The CHOOCH Foundation is dedicated to supporting mental health awareness, mindfulness practices, and community-centered initiatives. Through programs, events, education, and partnerships, CHOOCH creates spaces where each person can feel safe, supported, understood, and empowered to care for themselves and one another.
At its heart, CHOOCH is about leading and helping with compassion, intention, and the belief that small acts of care can make a meaningful difference.
Justin Shilling was known for his kindness, curiosity, and genuine love for the people around him. He had a way of making others feel welcome simply by being himself.
Justin’s love of bowling, golf and baseball continue to guide and inspire the CHOOCH’s events, while his open heart and love of learning continue to help us grow, learn, and share with our community. His love of travel, nature, and his fun-loving style remind us the importance of cherishing each moment and each other.
Though his life was tragically cut short, his legacy and spirit lives on in the hearts of everyone who knew him. The CHOOCH Foundation seeks to carry that spirit forward even farther.
The mission of The CHOOCH Foundation is rooted in care, connection, and community.
We strive to promote mental health awareness and wellness, support mindful practices that encourage reflection and emotional well-being, and foster environments where kindness, cooperation, and understanding can grow. Through education, outreach, and community-centered programs, we aim to support individuals at every stage of their mental health journey.
As the foundation continues to grow and we listen to the needs of the communities we serve, our mission will evolve—guided always by compassion, intention, and the belief that caring for one another creates hope.
Whether through giving or gathering, every act of caring helps create hope. Join us in honoring Justin’s legacy and strengthening mental wellness through connection and community.
